DEGREE · BSc
3 Years
Marketing & Digital Commerce
Master modern marketing and digital commerce strategies to build brands and grow businesses in Africa.
PROGRAMME OVERVIEW
About This Programme
The Bachelor of Science in Marketing & Digital Commerce at ISFM equips students with both traditional marketing principles and cutting-edge digital skills — covering social media marketing, e-commerce, content strategy, brand management and data-driven marketing for the modern African business environment.
Students learn through real-world marketing campaigns, digital platform management and business case studies — graduating ready to drive brand growth, manage digital channels and develop e-commerce solutions for organisations across Cameroon.
What You Will Learn
- Marketing strategy and consumer behaviour analysis
- Social media marketing and content creation
- E-commerce platform management and digital sales
- Brand development and brand management
- Search engine optimisation and digital advertising
- Market research and data-driven decision making
Core Modules
Principles of Marketing
Digital Marketing & Social Media
E-Commerce & Online Business
Brand Management
Consumer Behaviour
Marketing Research & Analytics
Programme Details
School
School of Business & Management Sciences
Award
Bachelor of Science (BSc)
Programme Type
Degree Programme
Duration
3 Years
Language
English / French
Study Mode
Full-Time
Next Intake
Next Intake
Ready to start your journey in Marketing & Digital Commerce?
Applications are open for the 2026/2027 academic year.
